When you own a product that someone wants to use in a movie, film, photo shoot, or commercial, you may need a Product Placement Release. You may also need a Product Placement Release if you are making a film and want to feature someone's product.
A Product Placement Release is an agreement that allows one party to feature another's product in its production, be it a movie, film, photo shoot, or commercial. It provides official permission to feature the product, and the owner of the product waives the right to bring legal action related to the product being featured. It's a good idea for both parties because it sets expectations from the beginning.
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